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LVMH accelerates innovation

By Retail Technology | Friday June 18 2021 | UPDATED 17.06.21

Luxury goods maker LVMH has announced a strategic partnership to boost innovation and develop new cloud-based artificial intelligence (AI) solutions

The collaboration between LVMH and Google Cloud will assist Maisons’ human talent by providing new AI and machine learning (ML) technologies that not only will improve business operations by enhancing demand forecasting and inventory optimisation, but also will elevate customer experiences through personalisation —while meeting LVMH’s strictest privacy and security requirements.

As AI will increasingly touch every part of the value chain at LVMH, from product development to supply chain, to the interfaces with employees, partners, and customers, LVMH will leverage Google Cloud’s cutting-edge cloud technology and world-class AI/ML tools to enable the development of new business use cases at scale, addressing the highest standards of Maisons’ customers.

LVMH will also get Google Cloud’s support in enhancing its culture of innovation, including the creation of dedicated, inclusive up-skilling and certification programs for Maisons’ teams. In addition, both companies will explore co-innovation opportunities and launch a Data and AI Academy in Paris to accelerate their expertise and innovation in these fields.


As part of the partnership, LVMH will also use Google Cloud to modernise components of its IT infrastructure, fostering the agility, security, cost efficiency and performance at scale required to support its business ambitions.

"This new, unprecedented and significant partnership with Google Cloud is the reflection of our high ambitions in this area. By combining our best-in-class approaches in our respective industries, it will take us a step forward in the use of data and AI,” said Toni Belloni, group managing director, LVMH.



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