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Loaf gets comfy with new payments

By Retail Technology | Friday June 25 2021 | UPDATED 25.06.21

Furniture brand Loaf has expanded its payments options to help consolidate its payment services and deliver an improved customer experience

Loaf had previously been working with a traditional payment ecosystem, engaging with different partners to provide payment processing and acquiring services, as well as having standalone payment terminals in-store.

With this old model, Loaf found that there were limits to creating a unified experience for customers when it came to managing payments.

Loaf has now turned to Adyen to have full visibility and control over the payments journey for customers, by handling end-to-end payment processing, fraud screening and acquiring, as well as providing integrated point-of-sale terminals. It is also now able to consolidate and streamline its payments ecosystem under a single platform.

Anne Blixen-Finecke, CFO at Loaf, said: “With Adyen, we saw a business partner who cared as much about our customers as we do. They have supported us in consolidating our payments systems, providing our customers with different payment options so they can pay in the way they choose, and their cutting-edge technology has enabled us to future proof this part of the customer journey as we continue to grow our business.”

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