Tiger earns its digital stripes

Nordic fashion brand Tiger of Sweden has implemented new omnichannel software as part of its digital transformation

Tiger has chosen a solution from Sitoo after becoming increasingly frustrated with its legacy PC-based system.

As well as seamlessly implementing its loyalty programme into its point of sale (POS) solution, Tiger also wanted to be able to integrate Salesforce Commerce Cloud, which it uses as its ecommerce platform to improve its omnichannel capabilities.

The retailer went live across 38 stores in six different countries on the same day, and this roll out was made possible by support from Sitoo and completed by the store staff themselves.

Rod Kilgour, CIO at Tiger of Sweden, said:  “In comparison with our previous POS, the interface in Sitoo is so easy to use and the user experience is night and day compared with traditional systems. Sitoo is fast to learn and it’s easy to pick up all of the functionality.”