M.Video launches AI pricing

Russian consumer electronics retailer M.Video has launched personalised pricing using AI for its mobile customers

The new service offers authorised customers guaranteed discounts based on their purchase history and available bonuses.

M.Video introduced AI-powered personalised pricing in its customer and consultant apps so that authorised users can access prices based on individual discounts, other promos and accumulated bonuses at an early stage of their customer journey.

Customers may then decide if they want to spend their bonuses or keep them for future purchases.

In the first months after the launch of personalised pricing, the conversion rate for the customer mobile app has risen 1.5x.