New Look gets testing

Fashion retailer New Look has selected a new tech partner to scale its testing programme

New Look is planning to implement a holistic Conversion Rate Optimisation (CRO) programme with Kibo across key channels, with a special focus on improved agility, more flexible testing and experimentation, advanced customer segmentation, analytics and insights, and out-of-the-box integrations with partners like Contentsquare.

“Kibo Personalization has what we were looking for in a new partner,” said Robyn Walker, senior optimisation manager, New Look. “Not only does the company have a proven track record of fast onboarding and implementation, but it offers user-friendly yet robust testing capabilities to fit a wide variety of scenarios. We’re excited to expand our testing programme and to connect customer experiences across channels with a unified approach.”

New Look is focused on driving new customer acquisition and retention with a variety of new experiences, and Kibo provides New Look the ability to easily and effectively scale its optimisation programme.