Louis Vuitton shows good game

Luxury fashion brand Louis Vuitton has released a new adventure based mobile game

Launched on iOS on August 3, Louis the Game, has already seen half a million global downloads in its first seven days.

There are 30 embedded non-fungible tokens (NFT) that can be found throughout the game that are collectible and can only be found through playing the game, and cannot be sold.

Luxury brands are beginning to explore the world of cryptocurrency, with Burberry recently launching its first NFT, and brands including Balenciaga and Gucci also exploring the tech world through games and other virtual activations.

The game is a way for LV to tap into its younger audience, the Gen-Z consumers, by creating a challenge that everyone can be a part of – without having to purchase anything.