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JD partners with Nike/TikTok

By Retail Technology | Friday August 20 2021 | UPDATED 20.08.21

Trainer and sports fashion retailer JD has launched a new collaboration with Nike by inviting the TikTok community to get involved in a bespoke shoe try-on moment for the launch of the new Nike Air VaporMax

Building on previous successful activations on the platform, JD is the first UK retailer to launch a campaign of this kind on TikTok, bringing together music and culture with a branded effect and the creator community.

Created in close partnership with TikTok’s Creative Lab, the 3D AR Branded Effect will allow anyone to try on all three colourways of the new Nike Air VaporMax. The launch gives the TikTok community a fun new way to try on the latest trainers without having to leave the comfort of their own home.

To add a musical twist to the experience, JD and Nike have collaborated on a bespoke track for the challenge. The lyrics will encourage people to move and interact with the 3D AR Branded Effect.

Anyone using the hashtag #JDVaporMaxShuffle and moving their feet to the beat is in for a chance to win a year’s supply of Nike trainers.

 

 

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