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Timely upgrade for Breitling

By Retail Technology | Monday September 20 2021 | UPDATED 19.09.21

Luxury watchmaker Breitling has implemented a new distributed order management system (OMS)

As part of Breitling’s growth strategy, the decision was made to replace its order management platform with a modern “headless architecture” from Fluent Commerce.

Immediate benefits for Breitling, and their customers, include the ability to open and manage orders from every sales channel and coordinate the fulfilment process across all customer touchpoints.

The rollout of the Fluent Commerce Distributed Order Management System has provided Breitling with real-time inventory, so the company knows exactly which products are selling and where. Additionally, customers can see what products are in stock before they visit a store or buy online.


Today, Breitling customers now have more delivery options, including home delivery (from warehouse or the boutiques) and click and collect. They can also choose when they receive their order.

Breitling chief digital and technology officer Antonio Carriero said: “The Fluent deployment to our key markets in less than four months is a tribute to the fact that Breitling has the ability, and the agility, to move fast -- from the vision to delivering superior solutions and experiences to all our customers, making our watches always available where they are.”



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