Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Asda enters sustainability partnership

By Retail Technology | Monday September 27 2021 | UPDATED 27.09.21

Supermarket giant Asda is teaming up with musicMagpie in a new sustainability drive

Initiatives in the new partnership will include the roll-out of musicMagpie’s SMARTDrop kiosks from 15 Asda stores to nearly 300 in 2022.

The kiosks offer a fast, easy and free way to recycle unwanted phones for instant cash.  They allow a customer to bring in their old phone, receive a valuation and get paid instantly with money transferred directly to the customer's bank or PayPal account.

So far, approximately 3,000 smartphones have been traded in through musicMagpie’s kiosks, paying out over £800,000 instantly to customers.

Agreement

In addition, a new affiliate agreement will give Asda customers the chance to buy and sell pre-owned consumer technology and media items with musicMagpie through the Asda website and mobile app.

Matt Harrison, senior director of partnerships at Asda, said: “Our exclusive partnership with musicMagpie has been developed with the long-term view in mind and it is   fantastic to see this vision achieved through a wider roll out in Asda stores.”

 

 

 

 

 

 

 

Related items

Under Armour goes plant-based

By Retail Technology | Retail Technology

Southern Co-op boosts sustainability

By Retail Technology | Retail Technology

Fabletics fit for growth

By Retail Technology | Retail Technology

Greener packaging for pet products

By Retail Technology | Retail Technology

Green in fashion at Twinset

By Retail Technology | Retail Technology

Juice expands Animals

By Retail Technology | Retail Technology

Asda partners for dropship

By Retail Technology | Retail Technology

Guess launches recycling programme

By Retail Technology | Retail Technology

East of England Co-op tackles food waste

By Retail Technology | Retail Technology

A passport to sustainability in fashion

By Retail Technology | Retail Technology