Ren’s Pets gets closer to customers
Canadian pet store chain Ren’s Pets is improving its customer outreach as it prepares for significant growth
With consumers stuck at home due to the pandemic, the huge investment in pets and related items was an economic shot in the arm to Ren’s Pets, which has opened seven stores a year – with thirty-eight by the end of 2021 – to meet demand.
As a result, Ren’s Pets had reached a point at which its customer outreach systems were no longer suited to the highly-tailored communications that the brand desired for its customers. The decision was also influenced by the pending “end of life” of Oracle Bronto, one of several tools in Ren’s Pets legacy system.
Rather than opting for multiple single-channel providers, Emarsys has been selected as a means of consolidating email outreach, cross-channel communications, personalisation elements, and the loyalty programme – Ren’s Rewards – into a single platform.
Time will be saved across teams thanks to streamlined scheduling – driven both by the accessibility of the Emarsys platform and the simplicity of developing both outreach campaigns and personalised content.
The de-siloing of customer data onto a single platform will also ensure that successful email outreach can be disseminated across other channels such as social, where Ren’s Pets has experienced great success via platforms like TikTok.