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Burger King Russia gets tasty analytics update

By Retail Technology | Monday October 11 2021 | UPDATED 10.10.21

Fast food chain Burger King is supporting its data and analytics needs with a tech upgrade

Burger King has chosen Qlik to consolidate data from different systems and improve the decision-making process at all levels within the business across all its restaurants.

“As a business, we identified three areas we needed to address. First was a way to quickly respond and correct issues that affect our restaurant efficiency and customer service. Second is to allow management to provide detailed daily reports to relevant staff. And third is to have a single source of truth from all our data sources. Partnering with Qlik has enabled us to address all these needs, and we are already seeing great results from using Qlik,” said Pavel Vasilyev, deputy head of IT at Burger King Russia.

Burger King will be deploying Qlik Sense across all local point-of-sale databases in 760 restaurants in Russia. This will allow managers and employees to see their restaurant performance indicators in real time and adjust their outputs if there are complaints or negative feedback from customers.

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