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Emma upgrades ecommerce

By Retail Technology | Monday October 25 2021 | UPDATED 25.10.21

Sleep brand Emma – The Sleep Company has selected a new ecommerce platform to help its rapidly growing business

Emma decided to replace their ecommerce  platform with a solution from commercetools and a distributed Order Management System (OMS) from Fluent Commerce.

The upgrade will give them a single view of global inventory and the ability to fulfil and return customer orders in the future more efficiently.

AyataCommerce, a technology services company helped Emma with the rollout of the new distributed OMS. Fluent Order Management will be rolled out to more than 30 countries, including the USA, UK, China and India.


The rollout kick-started in Columbia in August 2021, just few months after the partnership was formed and will incrementally cover all current and future markets. Emma aims to complete the rollout in 2022.

Andreas Westendörpf, CTO at Emma, said: “We are happy to have found the perfect partners for Emma’s ecommerce platform of the future. Ensuring we build the best technology platform that enables our business to scale and stay agile is key to our success.”

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