Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Asda announces data partnership

By Retail Technology | Tuesday October 26 2021 | UPDATED 26.10.21

Supermarket giant Asda has agreed a new data partnership to enable it and its suppliers to better understand customers and meet their needs even more effectively

The new partnership with Quantium will combine Asda’s existing insights and data assets with new products and services supporting data-led decision making across each of product development, range, price and promotions, driving total customer experience and therefore sales.

News of the agreement was recently shared with 150 of Asda’s biggest suppliers at their annual supplier conference. Quantium Checkout, Asda’s new Customer Insight Platform, will be made available to a select number of suppliers later this year, with a wider roll out scheduled for Q1 2022.

Derek Lawlor, Chief Merchandising Officer said: “Asda has always been focused on customer-led decision making – but our partnership with Quantium will allow us to take this to a new level with world-class data-led insight, products and services.”

 

 

Related items

Asda extends loyalty programme trials

By Retail Technology | Retail Technology

Asda partners with new sourcing platform

By Retail Technology | Retail Technology

Tesco opens checkout-free store

By Retail Technology | Retail Technology

Asda supercharges multi-channel switch

By Retail Technology | Retail Technology

Asda enters sustainability partnership

By Retail Technology | Retail Technology

Tesco doubles down on analytics

By Retail Technology | Retail Technology

Walmart provides smart substitutions

By Retail Technology | Retail Technology

Waitrose introduces parking app

By Retail Technology | Retail Technology

Waitrose implements dark store

By Retail Technology | Retail Technology

Carrefour expands robotic fleet

By Retail Technology | Retail Technology