Lush cleans up login

Cosmetics and cleansers retailer Lush has added a new tech platform for a superior login experience

Lush has selected the Auth0 Identity Platform from Okta to improve login for customers and staff.

Auth0 will initially power the login experience for Lush’s new chat function and add website authentication, along with centralising its point-of-sale (PoS) system to simplify access to information throughout the organisation, while helping to ensure privacy.

Traditionally, Lush preferred to build its digital services in-house following its digital ethics code. However, when it restructured its digital business using a microservices architecture, the company found that its approach to authentication complicated its ability to protect customer data, which raised security concerns within the company.

Authentication

What’s more, the time taken for developers to maintain its internally-built authentication system strained innovation across other parts of the business.

Simon Ince, Lush’s creative technology and innovation lead, said: “During the development of a new customer chat function, we hit a roadblock with our existing authentication system. Time was not on our side, so we evaluated open standards as an alternative to building in-house. That’s when we discovered Auth0, and the problem was solved in thirty minutes.”