Modivo opens futuristic store
European fashion retailer Modivo has opened a new cutting-edge, digitally driven store to service its customers
Located inside the 85,000 sqm, Galeria Mlociny shopping mall in Warsaw, the new high-end store was opened in the midst of the coronavirus pandemic, and was designed to offer a revolutionary, modern, more convenient and safer shopping journey.
Breaking away from tradition, the Modivo store does not feature any stock on the shop floor, creating a more open, cleaner look, with fewer staff. Instead, customers are greeted with a theatre of Philips digital displays from PPDS (including two giant videowalls) showcasing some of the latest fashions, collections and company branding, before sitting on dedicated sofas to browse the store’s catalogue using a touch tablet.
All stock is displayed on an easy-to-use interface, which is directly linked to the store’s adjoining ‘automated warehouse’ (stock room) – which holds more than 100,000 items.
Tablet-based digital service
Once a customer has made their selection(s), they then simply enter their mobile number on the tablet to receive a unique code. This code can then be presented at the fitting room entrance and once scanned, the customer is directed to one of eight available fitting rooms – each named after major fashion capitals around the world, such as Prague, London, Milan.
Their items are then made available behind sliding doors located within the fitting room.