Build-A-Bear launches 3D Workshop

Toy retailer Build-A-Bear has launched a new digital, interactive ecommerce experience with a 3D workshop

The innovative platform was developed by Build-A-Bear in partnership with tech and design industry experts Buzz 3D, creators of interactive shopping simulations; Nutanix, a leader in hybrid multicloud computing; TierPoint, a leading data center and cloud services provider; and PGAV, designers of amusement park experiences.

With a digitally reimagined retail experience, the Bear Builder 3D Workshop is designed to interactively guide guests through a fresh take on the iconic bear-building experience from the engaging stuffing process to the magical heart ceremony with the goal of creating the perfect furry friend online.