Pret trials new loyalty scheme

Sandwich and coffee chain Pret A Manger has launched its latest loyalty scheme with a new platform

The new Pret loyalty beta programme builds upon the success of Pret’s Coffee Subscription scheme and utilises more of the features and capabilities of the AIR platform from Eagle Eye.

Pret Perks is currently available to Pret Coffee Subscribers during this trial phase with aims to roll out further and is the next step in Pret’s digital omnichannel transformation, allowing customers to earn a star every time they purchase in shop, use Click & Collect or renew their monthly subscription.

Eagle Eye’s AIR platform manages the earning of stars and the mechanism for redeeming the stars for rewards. This is made possible by the integration between Eagle Eye’s AIR platform and Pret’s instore Oracle MICROS Simphony point of sale (POS) system.

Clare Clough, UK MD of Pret A Manger said: “As with any new piece of technology we are currently in the testing phase and rolling this out slowly to our Pret Superfans, our Coffee Subscribers, and will be looking to take learnings on board to make the loyalty programme the best it can be.”