Krispy Kreme turns to digital

Donut giant Krispy Kreme has created a complete in-store digital experience managed and controlled through embed signage at its Edinburgh store

This store is a modern take on the original initiative by founder Vernon Rudolph. Back in 1937, when cooking doughnuts at a rented building in NC, passers-by would smell them and stop to ask if they could buy the fresh hot doughnuts.

So, he cut a hole in an outside wall and started selling Hot Original Glazed doughnuts directly to customers on the sidewalk. This story is carried through in today’s iteration where dozens can be served directly through the LED hole in the wall and the theatre around the ‘Hot Now’ doughnuts is incorporated as a fundamental experience of the store.

The LED features content has been created specifically for the LED hole with naked eye 3D effects.

Krispy Kreme UK’s head of creative said: “The flexibility of the system allows for easy management across hundreds of touchpoints in one accessible location. The most intuitive, flexible and powerful CMS for our digital screen estate.”