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Matalan ramps up digital transformation

By Retail Technology | Monday December 20 2021 | UPDATED 20.12.21

Omnichannel value retailer Matalan has supercharged its digital transformation with a new partnership

Matalan is teaming up with THG Ingenuity to accelerate its digital ambitions after completing phase one of its transformation with warehouse automation.

In 2022, as per phase two, Matalan will migrate its digital channels to THG Ingenuity, delivering a transformed customer experience

The partnership with THG Ingenuity represents a new and strategic alliance and will see the introduction of a multitude of customer-focused features to transform the user experience. Key upgrades, amongst others are set to include significant increases in product availability and choice; the ability to see store stock online, enhanced personalisation and the delivery of a number of upgrades that will support the relaunch of the long-standing Matalan omnichannel loyalty programme


The long-term partnership also presents many mid-to-long term opportunities to drive enhanced customer experience and efficiency improvements across the wider Matalan business.

The retailer’s existing in-house team will collaborate closely with THG Ingenuity to develop new bespoke solutions, while enabling a seamless and agile trading operation by maintaining day-to-day ownership of the end-to-end process.

James Brown, CCO at Matalan, said: “Millions of families up and down the UK rely on us to offer great quality and value fashion and homeware, but we know that ultimately, it’s the customer experience that can make the real difference when choosing where to shop. That’s why we are dedicating so much of our focus to future-proofing our proposition through this digital transformation programme, across our stores, ecommerce site and Matalan app.”

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