UK-based Garden, DIY, Electricals & Homewares retailer Robert Dyas is enhancing its data monitoring as it journeys to AI-based price optimisation

Robert Dyas is expanding its assortment range to enhance its competitive advantage over marketplaces like Amazon, as well as dozens of other players in the DIY market.

As a part of its competitive strategy, Robert Dyas began daily monitoring of 30,000 SKUs and adding 5,000 more items to the monitoring scope every month.

The technology came courtesy of Competera's Competitive Data solution and consulting partner Kivalue.

"For Robert Dyas, price optimisation is an integral part of our further development, so we chose Competera Pricing Platform to collect market insights and inject them into our pricing strategies. This partnership is expected to bring increased automation and further great results to our business," said Simon Spencelayh, ecommerce director at Robert Dyas.