Promod adds RFID platform
French womenswear retailer Promod is adding a RFID platform through its stores
To make sure items hit the right sales channels, Promod is applying RFID labels at the point of manufacture which allows for item tracking in all 420 stores and inbound verification in distribution centres in real-time. This unified view on inventory data allows Promod for accurate demand fulfilment, whether the consumer decides to purchase online or in store.
Olivier Parenti, International Sales Manager at Promod, said: “We have always been good at building great customer experiences, especially in our stores. To enhance this experience now and in the future we need to know exactly where items are in the supply chain. In addition to location, it is also important that we know their status. That way, we can be sure that an item reserved online to be picked up later from the store is not accidentally sold in the meantime. This is only possible if we have real-time insight into stock data.”