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Oggi Jeans tries on customer engagement

By Retail Technology | Wednesday February 2 2022 | UPDATED 02.02.22

Fashion brand Oggi Jeans has selected a new customer engagement solution as part of a technology upgrade designed to support revenue growth of 20% by the end of 2022

Oggi will be using Emarsys’ Channel Automation and Personalisation technologies to prioritise the growth of customer lifetime value (CLTV). The brand will also use this new tech to de-silo data from different streams and facilitate genuine 1:1 personalisation for customers.

Extensive automation options will also be used to rapidly deliver customer insights and save Oggi’s marketing team time executing campaigns. These functions will replace MailUp as the brand’s ESP which has previously demanded more manual interaction.

Carlos Guadarrama, brand marketing manager for Oggi Jeans, said: “2021 was a year in which we’ve risen to unforeseen challenges across our industry. We’ve had to be brave as a business and are reaping the rewards now – which we intend to reinvest in ourselves, to continue that upward path.”

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