Plus plans new ESL roll out

Dutch supermarket chain Plus is to equip 80 more stores - previously under the Coop banner - with electronic shelf labels (ESL)

Dutch supermarket chain Plus is to equip 80 more stores  - previously under the Coop banner - with electronic shelf labels (ESL)

Plus is planning the roll out of Pricer ESL to start in April and be finalised before the end of the year.

The ability to add real-time flash functionality to the shelves offers significant advantages to the store operations as the chain uses the technology to support several in-store processes, such as picking of online orders, optimising the processes for inventory and stock management, efficient price management and minimising food waste.

“We value Pricer’s ability to offer both innovation as well as reliability and durability,” said Duncan Hoy, CEO at Plus.