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Intimate innovation for Soma

By Retail Technology | Wednesday March 2 2022 | UPDATED 02.03.22

Lingerie retailer Soma has introduced a new bra which self-adjusts to fit the wearers body

The latest innovation from Soma is called the Bodify bra, which features patent-pending Flexicup Pad Technology.

Soma previously released a patented measurement bra which connects with an app via Bluetooth to track the wearer's body measurements and suggest their ideal bras and sizes.

 

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