Walmart expands live commerce
US retail giant Walmart is introducing regularly scheduled live shopping content as part of its ecommerce offering this month
Walmart is working with Talkshoplive to launch eight shopping experiences and regular programming scheduled throughout March.
Casey Schlaybaugh, VP of brand at Walmart, said: “The success of our initial launch has proven talkshoplive as the partner to give Walmart’s customers live, shoppable content embeddable within Walmart’s ecommerce platform. We are excited to use talkshoplive as a tool to continue connecting with our customers, bringing both entertainment and product information to one place.”
The move to regularly scheduled programming follows a previous agreement between Walmart and talkshoplive which successfully hosted four live shopping shows over the holiday season with creators including Drew Barrymore.
