Alibaba targets Europe with digital marketing

Ecommerce giant Alibaba has appointed a new digital marketing agency

By working with POD Studios, Alibaba is looking to expand its customer base across European markets by leveraging cost-efficient and innovative strategies across key digital channels.

Utilising the agency’s digital marketing expertise in the B2B sector and international B2C brands, POD Studios is providing Alibaba with a streamlined paid digital strategy, which has a testing framework at its core, in order to identify the most cost-effective ways to engage, build momentum and convert its target audience.

POD Studios will be working as a strategic partner, driving an integrated channel approach whilst executing the campaigns across key digital platforms.