Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Alibaba targets Europe with digital marketing

By Retail Technology | Monday March 14 2022 | UPDATED 14.03.22

Ecommerce giant Alibaba has appointed a new digital marketing agency

By working with POD Studios, Alibaba is looking to expand its customer base across European markets by leveraging cost-efficient and innovative strategies across key digital channels.

Utilising the agency’s digital marketing expertise in the B2B sector and international B2C brands, POD Studios is providing Alibaba with a streamlined paid digital strategy, which has a testing framework at its core, in order to identify the most cost-effective ways to engage, build momentum and convert its target audience.

POD Studios will be working as a strategic partner, driving an integrated channel approach whilst executing the campaigns across key digital platforms.

Related items

Susan Caplan enters UAE online

By Retail Technology | Retail Technology

Event Report: Retailers convene at DELIVER 2022

By Miya Knights, Publisher | Miya Knights, Publisher

Event Report: Shoptalk spreads the love to Europe

By Miya Knights, Publisher | Miya Knights, Publisher

Fragrance Direct freshens up online

By Retail Technology | Retail Technology

Majestic Wine selects ecommerce partner

By Retail Technology | Retail Technology

Lids launches new site

By Retail Technology | Retail Technology

Bodum cooks up online move

By Retail Technology | Retail Technology

Lazy Susan software doubles revenue

By Retail Technology | Retail Technology

La Perla Beauty gets digital makeover

By Retail Technology | Retail Technology

Arena Flowers increases ecommerce capacity by 300%

By Retail Technology | Retail Technology