M&S boosts SEO

Iconic British retailer Marks & Spencer has appointed a performance marketing agency to support SEO for its clothing and home business

M&S has chosen Journey Further to manage its UK Clothing and Home’s organic growth strategy and will be using its performance-led approach to drive digital PR coverage, for its menswear, womenswear, lingerie and kids clothing lines.

This will focus on creating and measuring relevant content using the agency’s own proprietary tool to improve relevancy and search rankings.

Nick Andrews, senior search manager at M&S, said: “Journey Further stood out throughout the pitch process with their unique relevancy-led approach to digital PR and SEO and their innovative, data-driven proposition. We loved their creative thinking and can’t wait to see how they bring their ideas to life.”