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Referrals going smoothly at Kencko

By Retail Technology | Wednesday March 16 2022 | UPDATED 16.03.22

Direct-to-consumer smoothie brand Kencko increased new customer acquisition by 8% within three months with new software

Kencko has seen the uplift with Referral Engineering platform Mention Me which has helped secure rapid growth.

With iOS changes making it increasingly difficult to forecast growth and budget customer acquisition costs for Facebook and Google, Kencko needed a reliable channel that would bring in new members.

Within three months of swapping out its in-house programme for Mention Me’s Referral Engineering technology, referral accounted for 8% of customer acquisition. This is underpinned by highly referral products that customers want to tell others about; 66% share kencko with friends, and an impressive 22% of these referrals convert into new customers.

Speed

Key to kencko’s success has been the speed at which it tests elements of its referral customer journey, such as incentives, messaging and designs, and subsequently optimises performance. It found, for example, that a monetary discount significantly outperformed the equivalent percentage discount – a learning it’s applied to its referral and other marketing campaigns. 

Maggie Harriman, content & social marketing manager at Kencko, said: "Our referral performance has skyrocketed over the past couple of months.”