New Look upgrades order management

Fashion retailer New Look has chosen a new order management solution as part of a strategic move to make it more responsive to the demanding modern consumer

New Look will implement the Manhattan Active Omni suite, with its market-leading order management system, to provide it with a single view of inventory across all customer touchpoints, enabling the brand to maximise full price sales by surfacing inventory availability across all channels.

It will also enhance existing store capabilities, allowing for added omnichannel functionality such as store fulfilment.

Tristan Holiday, logistics director at New Look, said: “In our stores and online, we aim to bring the New Look brand to life and create a fun, accessible shopping experience for our customers. Working with Manhattan Active Omni will provide the technology foundation, to allow us to constantly review our fulfilment network and realign it accordingly, matching the ever-changing needs of our customers.”

Craig Summers, managing director at Manhattan Associates UK&I, added: “Manhattan Associates’ order management system will enable New Look to integrate to more stock sources and marketplaces, increase visibility of inventory, ship products faster and more profitably from stores and warehouses and offer its customers more of what they want, when and how they want to receive it.”