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Balloons Direct on the rise with automation

By Retail Technology | Tuesday March 29 2022 | UPDATED 29.03.22

Balloon distributor Balloons Direct has signed up with a new software partner to automate and streamline manual processes

Balloons Direct will benefit from Brightpearl’s range of retail-focused, out-of-the-box features, including a powerful Automation Engine, Demand Planner and advanced reporting functionality.

In the middle of rapid expansion, the Balloons Direct team was under pressure to manually fulfil both their custom and standard orders via multiple channels, and their inventory operations were stretched. The team’s Magento 2 system wouldn’t connect to new channels easily, and the team used time-intensive workflows such as pick-and-pack processing and manual inventory management to deal with orders.

Brightpearl’s flexible solution was a breath of fresh air for Balloons Direct.

“As we experience unprecedented demand and growth for our brand, Brightpearl has provided solutions to streamline our operations in all aspects,” said Ed deButts, spokesperson for Balloons Direct. “Our team can now focus on growth and expansion knowing the details are covered.”

 

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