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Superdrug launches marketplace

By Retail Technology | Wednesday March 30 2022 | UPDATED 30.03.22

High street chemist Superdrug is to launch an online marketplace for premium and emerging brands

The upcoming Superdrug Marketplace will enable hundreds of new brands to join the Superdrug stable, from luxury beauty giants to kitchen-table creations

Superdrug hopes the launch will remove listing barriers for innovators in the market, and promote diversity within the industry.

It will see hundreds of brands, from premium to start-ups, able to partner with Superdrug to offer their products through the service for the first time.

The platform is set to launch in September this year, with brands being recruited now to lead the Marketplace launch later this year.

The platform will be seamlessly integrated into the existing website, providing customers with a smooth journey for purchasing products from both established brands and exciting new sellers.


As well as beauty brands, the retailer also has its eye on the biggest wellness trends, with everything from wearables to health testing being considered as the move makes way for more trend-led brands to secure a listing.

Superdrug is also calling for forward-thinking brands who may have previously dismissed the possibility of a listing to get in touch to discuss featuring on Marketplace as soon as possible.

Customer, marketing and online director Matt Walburn, said: “This is a crucial next step in bolstering our online and offline strategy; marketplace inventory will eventually be available to purchase virtually instore as well as online.”

The platform is being built as part of a partnership with Mirakl.

Brands looking to join the marketplace can do so by contacting


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