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boohoo enhances data management

By Retail Technology | Friday April 22 2022 | UPDATED 22.04.22

Fashion retailer boohoo group has chosen a new provider to supply next gen data management

boohoo group has adopted the Aiimi Insight Engine with an initial focus on data subject access requests (DSAR) and deletion of data for customers and employees.

With the Aiimi Insight Engine, boohoo will be able to proactively monitor and manage high-risk data stored in unstructured repositories, such as SharePoint and OneDrive, and interconnect all information across the organisation. Streamlining processes with the platform will save the business substantial manual hours when dealing with DSAR and deletion tasks and remove more than 10 systems from involvement in their completion.

Jo Graham, CIO, boohoo group, said: “As custodians of data, we are committed to protecting our customers’ and our colleagues’ privacy. To ensure this, boohoo has invested in the most advanced data management tools, including AI and Natural Language technologies, as well as the best data science expertise.”

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