Coca-Cola launches platform for tea brand

Coca-Cola has unveiled a new end-to-end platform to promote its Fuzetea ready-to-drink tea brand

Fuzetea’s Made of Fusion platform worked with award-winning Egyptian director Ali Ali as well as world-famous photographer Ignacio Ricci, and a team across different continents has to produce the campaign.

The Made of Fusion platform creative and roll out will be delivered by agencies working for IPG – the award-winning, global provider of marketing solutions – including McCann, MRM, UM. Momentum, Octagon, ITB and Weber Shandwick.

George Wheen, senior director brand strategy for tea, said: “At Coca-Cola we are now developing End to End platforms that provide consumers and shoppers rich experiences with our brands and products. These platforms will be multi-year and will be global in their nature.”