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Lindt & Sprüngli get sweet insights

By Retail Technology | Wednesday June 8 2022 | UPDATED 08.06.22

Swiss chocolatier and confectionery company Lindt & Sprüngli has moved to an advanced integrated big data and insights platform

Lindt & Sprüngli has partnered with IRI to gain broader visibility into contextual FMCG big data sets, explore wider business opportunities and to collaborate more effectively with retailers.

Having already worked together for several years, IRI will provide the premium chocolate manufacturer with global market category analysis, predictive analytics and forward-looking insights to achieve growth.

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