Abercrombie & Fitch expands delivery in UK

Fashion retailer Abercrombie & Fitch has expanded its same-day delivery service to the majority of its UK store fleet

Abercrombie & Fitch has partnered with Stuart, Gophr and software provider Delivery Solutions to build on its fulfilment capabilities and allow customers within certain postal codes to receive products from its stores within the same day.

Customers in the UK can now use the Abercrombie & Fitch, abercrombie kids, Hollister, Social Tourist and Gilly Hicks websites and mobile apps to shop the full range of apparel inventory that is available in their local stores for same-day delivery.

Each brand’s website features a “Get It Fast” filter to easily find items that are available, or shoppers can choose the same-day delivery option for available items at checkout. Once the same-day delivery order is placed, customers receive tracking updates via text to accurately determine when their order will arrive.

“The additional speed offering has been resonating with customers in the US, especially those in high-density markets, since we launched last fall. This gave us the confidence to expand the offering to our customers in the UK, who we know are looking for more choices and faster delivery options,” said Larry Grischow, EVP, supply chain and procurement at Abercrombie & Fitch.