Bensons for Beds sleeping more securely

Bed retailer Bensons for Beds has acted to future-proof its omnichannel payment security

In a major upgrade project, Bensons selected Freshdesk as its contact centre platform, and integrated PCI Pal Digital. In doing so, it provides Bensons For Beds with a cloud-based customer support platform that enables its 100 contact centre agents to interact with customers via their preferred communication method.

Laurence Hendy, head of applications and service delivery at Bensons for Beds said: “Our aim is to provide a strong omnichannel customer service, as such we undertook a review of our customer support software to ensure the contact centre is future-proofed. It is important for us to not only support telephone enquiries but also live chat, email and social media, so we can respond to customers via their preferred channel.”