Sephora gets commerce makeover

Beauty retailer Sephora has selected a new next-gen commerce solution

Sephora is partnering with commercetools to accelerating its digital architecture growth with state-of-the-art MACH (Microservices Based, API-First, Cloud-Native, Headless)-based technology, continuing to provide modern, seamless digital experiences for its customers.

As the retailer looks to the future of its business, it is aiming to unify its in-store and online shopping experiences for customers, bolster omnichannel offerings, and increase personalisation throughout its digital experiences.

With the help of commercetools, Sephora will be able to more flexibly and cost-effectively accelerate new digital experiences and enhanced ecommerce functionalities.

Sree Sreedhararaj, CTO of Sephora, said: “The superior technology and MACH-based architecture commercetools provides are not only incredibly reliable, but they also allow us to scale quickly and efficiently, ensuring our clients are always getting the digital experience they deserve and have come to expect from Sephora.”