Instagram adds chat purchase option

Social media behemoth Instagram is adding a purchase option to its chat area

When people are chatting with a qualified small business on Instagram, they’ll now be able to make purchases without leaving the chat. For example, if a user is interested in a backpack, all they  have to do is send a message to the business about it.

From there, they can chat about customisations — like adding initials — and then place their order right in the chat.

In that same chat thread, they’ll also be able to track the order and ask the business any follow-up questions.

In addition, they’ll be able to use Meta Pay to complete purchases, making checkout possible inna few taps.