Bordelle slips into digital marketing

High-end lingerie and boy wear brand Bordelle has chosen a new digital marketing partner

Bordelle has chosen Wolfenden to support its international audience expansion with a paid media strategy spanning pay-per-click (PPC) and social advertising.

The appointment coincides with the launch of a new European logistics hub and EU-targeted website for the London-founded brand, with Wolfenden’s migration support and paid media activity helping to further raise brand awareness and reach relevant customers in key territories.

Following the opening of their own European production facility, ‘Atelier Bordelle Productions,’ the company has since expanded to include its own warehouse and logistics facility in order to complete the vertical integration of all key departments, from design concept to delivery.

Improved costs and customer experience

The new facilaity has enabled the brand to offer significantly reduced shipping costs and duty-free shopping for its EU customers, with the launch of a new EU-dedicated website aimed at improving the customer experience in the region.

Commenting on the new partnership, founder and director of Bordelle, Alexandra Popa said: “It was important for us to work with a team with specific expertise in site migrations and international ecommerce as we looked to seamlessly launch our new EU site.

"Wolfenden supported us through this process and we look forward to seeing how this exciting new paid media strategy will help us to increase Bordelle’s loyal customer base globally.”