Le Chameau gets personal for success

Premium boot brand Le Chameau has added over £250,000 in sales in six months using personalised ecommerce sales software

Le Chameau has increased its net conversion rate to 6.8% in just six months for shoppers helped by ShoeAI.

This significant growth was achieved by integrating the AI-driven guided selling software into its online shop. Drawing on the personalised shopping experience provided by ShoeAI, the company has added over a quarter of a million pounds in additional sales from 38,400 delighted customers during the first six months of the partnership.

Grace Mulligan, Le Chameau's marketing manager, said: “A personalised, high-quality experience is key to any engagement with a premium product. ShoeAI’s ability to guide shoppers to their perfect handmade Le Chameau boot has proved to be a perfect match for our brand experience online. The return on investment has been nothing short of impressive.”