Studio expands media partnership

Online value retail specialist studio has consolidated and signed an exclusive expanded deal with a key media partner

Studio will expand MediaCom North‘s current remit for the retailer beyond AV media planning and buying to also include full digital delivery across PPC, SEO, Affiliates, Display, Paid Social and Data strategy.

The scope of work being implemented by MediaCom now includes pay-per-click, search engine optimisation, affiliate, display and paid social.

Having managed Studio’s ATL media planning and buying from its Manchester office for the last five years, the agency has delivered strategic and partnership-driven planning and activation over that time. Earlier this year it also brokered Studio’s sponsorship of ITV’s ‘In For A Penny’. 

Chris Chalmers, customer and digital director, at Studio, said: “The consolidation of our media buying was key to enabling the optimisation across all channels to deliver effectiveness and to drive our continued growth and efficiencies.”