Salling Group transforms loyalty

Danish retailer Salling Group has achieved a major rise in daily active users with its loyalty app

Salling Group teamed up with Cheetah Digital to reward customers and engage with them in new and innovative ways as third-party cookies phase out entirely. 

Upon launching its loyalty app, Salling Group smashed its registration goals in just four weeks and, by weaving digital payments, coupons and gamification into individual brand apps, the Group achieved a 10x lift in daily active users, resulting in a significant increase in revenue and engagement.

Kasper Troldtoft Henriksen, senior manager, customer program, at Salling Group said: “We’re absolutely delighted that our program has received global recognition by such a prestigious international loyalty award.”