Rapha brakes for AI

Cycling apparel brand Rapha Racing has partnered with a AI technology to create more resilient supply chains that will improve performance and reduce costs

Partnering with Rapha, 7bridges will provide its AI supply chain technology to help the business make its supply chains smarter and more impactful.

The AI technology will be used to help manage the wide range of different carriers and service providers that Rapha currently works with, streamlining the invoicing process, ensuring that service levels are always met, and automating the dispute and recovery process for any erroneous charges.

Adam Caton, logistics lead at Rapha Racing, said: “We can reduce costs and improve the performance of our delivery to customers through the auditing and analytics function on the 7bridges supply chain management platform. As our brand and global logistical operation grows, we’re looking forward to building a successful partnership with 7bridges which delivers real commercial value.”