Crew Clothing adds personal touch

British lifestyle brand Crew Clothing has onboarded a new personalisation platform

Crew Clothing’s new Unilyze platform will bridge digital data with behavioural, attitudinal, and demographic data, enabling the retailer to provide more sophisticated and targeted customer communications and understand their business impact.

This integration comes as Crew Clothing aims to accompany its growth plans for 2022 with a retail-focused solution that can provide more insights on first-party data than a typical customer data platform whilst providing consistency and visibility across marketing, merchandising, and product.

Ally Bradshaw, digital director at Crew Clothing, said: “The platform will allow us to gain a deep understanding of customer behaviour, seamlessly share data across the business and achieve agile and highly sophisticated customer communications.”