Maybelline gets game
By Retail Technology | Thursday September 8 2022 | UPDATED 07.09.22
Cosmetic giant Maybelline has launched an in-game playable ad
Maybelline has partnered with video game developer Zynga for the project.
“Maybelline Mascara Merge” involves merging three icons together to reveal a Maybelline mascara and earn points.
