Puma adds marketplace partner

Spotswear giant Puma has selected a new marketplace partner

Puma has partnered with Secret Sales to enable it to distribute excess inventory and made-for-outlet products on Secret Sales’ marketplace.

This means Puma can focus on full price inventory on its own sites and other channels whilst having full control of its brand, offer and pricing on Secret Sales.

The partnership also enables PUMA to gain access to Secret Sales’ substantial customer reach, as well as acquiring new customers to re-target in their own channels in a fully GDPR compliant way.

Growth

The partnership is set to see significant growth as Puma plans to double its active listings on Secret Sales to over 1500 products before the end of September. 

Simon Venediger, CFO at Puma UK, said: “Puma chose to partner with Secret Sales due its positioning as the UK's leading off-price premium fashion marketplace. Their model allows us to operate a DTC channel with the aim of optimising inventory levels.”