Lynx sprays on AI

Body spray brand Lynx has developed a new product using artificial intelligence (AI)

Lynx AI is the result of a specially designed AI applied to analyse 6,000 perfume ingredients with 3.5 million potential combinations.

Augmented Reality (AR) is also being used to help market it with a QR code introducing British rapper Aitch who will ask the user to spray an AR can of LYNX in the air to reveal a code allowing entry in a special competition.