Build-A-Bear refreshes online
Toy retailer Build-A-Bear Workshop has launched a refreshed and enhanced website
The website redesign features an elevated design that allows for better storytelling, showcasing product, sharing events and promotions, and easier access to information from all devices with its mobile first design. Guests will experience a faster and more seamless checkout and payment process, and will experience a new ease of navigating to Build-A-Bear's growth brand sites such as The Bear Cave, HeartBox and the Bear Builder 3D WorkshopTM.
Sharon Price John, Build-A-Bear Workshop CEO, said: “With a multi-year cadenced digital transformation, we can provide our guests multiple options to connect with our brand on a personal level, in store and in the digital space. With record-setting 2022 first half results, on top of the most profitable year in our history in 2021, we believe we are on the right track to achieve our goals."
The company has also continued to aggressively expand its ecommerce business compared to pre-pandemic levels in 2019 and in recent months has been making improvements to the site experience and infrastructure while launching new features to make online bear-building easier and more engaging.