Hollister launches new mobile payment

Teen fashion retailer Hollister has launched its new Share2Pay option on its mobile app

The payment option allows customers to easily share their digital shopping bag with their purchaser, often a parent or grandparent, to complete the purchase.

Through analysis of proprietary research, the Hollister team identified a key point of frustration in its customers’ buying process is that most teen shoppers do not hold purchasing power. Instead, their online shopping bags remain idle until they are in the same physical space as the payer. To address this issue, Share2Pay was developed by the Digital and Product Experience team.   

“Hollister has been at the forefront of creating seamless shopping for our teen customers and we’re excited to officially add a new payment functionality to our suite of tools. By listening to our customers and understanding the dynamic between the purchaser and wearer, we discovered a way to reduce friction,” said Samir Desai, CTO, at Hollister parent Abercrombie & Fitch Co.